Keyword research

Unlocking the power of keyword research for your digital success

We understand the vital role keyword research plays in optimising an effective content strategy. Our expert Keyword Research Service is designed to help you harness the potential of in-depth keyword analyses to create a keyword strategy that drives targeted traffic and maximises your digital reach.

contact optiwise digital

Why keyword research matters

Keywords build on the foundations of any successful digital marketing strategy. They are the search terms your target audience uses to find products, services, or information online. Effective keyword research allows you to uncover the exact search terms and trends your potential customers are using and optimise your on-page content to rank for them.

1. Enhance visibility with content that ranks higher on search engines, increasing visibility to potential customers

2. Target traffic and high-converting leads by understanding what keywords resonate with your target audience

3. Optimise on-page content with messaging aligned with the search intent, needs, and preferences of your audience

4. Have a competitive edge Stay ahead of the competition by identifying untapped keyword opportunities

Our comprehensive keyword research process

We follow a meticulous process to ensure the best results for your business. 1. Understanding Your Business: We start by comprehending your business goals, target audience, and industry landscape to tailor our keyword research approach, and draw up a clear keyword strategy that suits. 2. Keyword Discovery: Leveraging advanced clickstream data tools and expertise, we identify a wide array of relevant keywords related to your industry, products, and services. 3. Competitor Analysis: Analyzing your competitors’ keywords and strategies to identify opportunities and areas for differentiation. 4. Keyword Selection: We carefully select a powerful combination of high-traffic, long and short-tail, and low and high-competition keywords that align with your business objectives. 5. Mapping Keywords to Content: Strategically integrating selected keywords into your website content, meta descriptions, titles, and other crucial elements. 6. Regular Monitoring and Adjustments: Continuously monitoring keyword performance, making necessary adjustments to optimize results and drive ongoing success.

Advantages of choosing Optiwise Digital for keyword research

We access up-to-the-minute clickstream data to research genuine user queries, giving you a top-level advantage that can help you become more strategic, structured, and targeted across all content.


Our skilled teams have extensive experience in keyword research, ensuring you receive top-notch services

Customised solutions

Tailored keyword strategies to suit your unique business goals, industry, and target audience

Transparent reporting

Providing clear, detailed reports on keyword performance and the impact on your digital marketing efforts

Results driven

We are committed to helping you achieve higher search engine rankings, increased traffic, and better conversions

Amazing results, and fast too! Finally, an SEO agency that got straight to it and just delivered optimisations that turned into converting customers

Let’s optimise your digital presence together!

Elevate your digital marketing game with optimised keyword strategies. Contact Optiwise Digital today, and let’s start crafting a keyword research plan that drives your business toward online success. We’re here to guide you every step of the way, ensuring your brand shines in the digital landscape. Contact us today to learn more about our keyword research and strategy services and how we can help your business thrive online.

Send a message to our team

Contact details

01285 339006

Unit 9, Cirencester Business Park
Tetbury Road, Cirencester, Gloucestershire, GL7 6JJ

[email protected]

Monday – Friday
09:00 – 18:00

10:00 – 16:00

By appointment